Niche Tourism Pdf

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Rice lake wisconsin tourism. Niche tourism free download as pdf file pdf text file txt or read online for free. This is then extended into the idea of niche tourism products and niche tourism markets. Novelli 2005 discusses how the term niche tourism is largely borrowed from the term niche marketing which refers to how a specific product can be tailored to meet the needs of a particular audience or market segment.

In the 5th edition of his book marketing tourism in south africa richard george identified 20 distinct special interest or niche tourism groups and weve added 11 more to this growing list. Pdf on jan 1 2010 babu p george published niche tourism marketing. A special interest tourist chooses to engage with a service or product that satisfies particular interests or needs so special interest tourism is.

Niche tourism examines one of the fastest growing areas within the tourism sector. A niche tourism market is a specific market segment usually with a well defined product that can be tailored to meet the interests of the customer. It has a comprehensive theoretical framework and discusses initiatives policies and strategies adopted internationally.

Niche tourism also has more potential for growth and creates quality jobs that require specialized skills rather than the low or semi skilled jobs associated with mass tourism. Introduction to special interest tourismniche tourism. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and micro niche area.

Note that niche does not. If you thought that niche tourism covers just a hand full of interest groups think again. Special interest tourism niche tourism is defined as the provision of customised leisure and recreational experience experiences driven by the specific expressed interests of individuals.

Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audiencemarket segment. Pdf on nov 30 2017 ayse nevin sert published niche marketing and tourism find read and cite all the research you need on researchgate. Special interest tourism sit to south africa has increased rapidly in the last few years.

For example different areas of niche tourism might need local guides and teachers who specialize in aspects of local.